digital products
and experiences
with care for
human beings.
AI and the
future of work
- Finalist Dutch Design Awards 2017
- Displayed in exhibitions in the Netherlands, Belgium, Portugal, France and Austria
- Lectures in the Netherlands, Belgium, Portugal, Kuala Lumpur and Brazil
What role will robots and artificial intelligence (AI) play in our work environment, and how will this affect our work? Changing the conversation about the future of work, AI and robotisation, the installation Guidelines for the Human Factor proposes new forms of collaboration and the augmentation of human creativity. The installation makes it possible to experience a collaboration with AI in a future algorithmic workspace.
The project consists of four chairs around a table, two of which are occupied by AI. The other two can be taken by people. Through voice synthesis and speech recognition, the AI becomes a discussion partner by asking questions and showing relevant internet content on screens in the seat backrests. The AI then projects a hologram on the table, which summarizes the conversation in a 3D image that is printed out by a 3D printer (robot), creating a physical object. This speculative production environment feeds the discussion about how people, AI and robots can work together.
otnemicsaN euqirneH & ximmelV kirE
iriraH mizaK :gninraeL enihcaM

cimhtirogla
perfume store

- Consulted as design strategist and ux designer
- Contributed in research and prototype phase of startup
yremufrep cimhtiroglA is a retail experience that allows customers to work with AI to create and produce a highly personalized perfume on the spot. An iterative and interactive process enables visitors to explore their own senses, scent preferences and expression of identity.
Throughout the experience, machine learning algorithms guide you through the creation process and augment your decision making to ensure the perfume stays tailored to your olfactory palate and to maintain a balanced composition of ingredients.
Each perfume is then produced in-store by an automated perfume robot, which injects each ingredient into a bottle placed on a conveyor belt. Within a matter of minutes, you can try out your own perfume creation.

a strip club
for millenials
- Displayed at Dutch Design Week 2019
aipotpirtS is a technology-driven strip club for millennials. Aiming to redefine the strip club, aipotpirtS creates an inclusive environment and provides performers with creative autonomy, bodily integrity and financial transparency. As its performers include all genders, ethnicities and sexual orientations, the club attracts a young and progressive audience.
aipotpirtS is experienced with a smartphone. Visitors can order dance moves on stage and personal interactions at their table in exchange for virtual coins. Each performer has a personal profile on which they can curate their own selection of desired interactions with customers. Interactive projections and wearables react in real time to transactions and orders made by customers.
The system was designed and built from scratch and includes functionalities such as a drinks ordering system, online and card payments, a QR-code wallet and ticketing system, a notification system for performers, a POS system for bar staff and battery monitoring for wearables.
srednuaS eiggaM htiw noitaroballoc ni depoleveD
education
for robots
- Displayed at Dutch Design Week 2017
- Displayed in Van Abbe Museum Eindhoven
- Lectures in the Netherlands and Portugal
Education for Robots is a speculative installation that questions the ethics of biased algorithms. As we hand over the production of content and ethical decision making to autonomous algorithms and machines, they will need to be programmed to reflect our norms and values. Education for Robots proposes a process through which citizens can teach algorithms their societal preferences in a more open and democratic manner.
The installation demonstrates a speculative future job in which two philosophers converse with an AI. After analysing a written essay, the AI starts a conversation by asking the philosophers to clarify certain concepts, respond to references or connect their views to other knowledge domains.
After the conversation, the AI adopts the standpoints provided by the philosophers and trains itself to autonomously produce texts and statements of its own. These statements are collected in a database and presented to a human jury — another future job. The jury democratically votes on the merit of the statements so that the AI builds a cognitive model of societal preferences.
otnemicsaN euqirneH & ximmelV kirE
iriraH mizaK :gninraeL enihcaM
remuaB naibaF & ximmelV troN :gnitirW
e-learning
for healthcare
This E-learning system was designed and developed for a healthcare provider specialised in wound care and contains courses created with a team of nurses, doctors and medical specialists in collaboration with a medical copywriter. The team has worked together to translate medical research papers into accessible literature for different educational levels.
The courses provide around 20 hours of study material offered at multiple levels of difficulty and are decorated with around 350 custom-made illustrations and animations. The system offers an interactive training module where students select treatments based on case studies, and knowledge is tested through multiple choice exams.
The e-learning system was designed and built from scratch and includes functionalities such as subscription management, progression tracking for employers, analytics on exam results, online and offline payment systems, an automated emailing system and the generation of government accredited certificates.
a helpline for
sexworkers
A helpline system designed and developed for an NGO working on the prevention of violence towards and exploitation of sex workers. During the covid pandemic, sex workers have been prohibited from exercising their profession; at the same time, they have been excluded from governmental economic support. Workers have thus been forced to undertake their work out of sight, leaving many in dangerous conditions where violence and exploitation are common.
The helpline is fully anonymous and accessible through online chat and by phone, where a dedicated phone number is used. Volunteers have access to a portal in which they can take turns receiving chat messages and incoming phone calls. The system was designed and built from scratch and includes functionalities such as volunteer management, opening time scheduling, voice-over IP, a caller waiting line and voicemail collection.
a faster form
for healthcare
This healthcare registration app was designed for a healthcare provider in nursing homes and is part of a research project investigating time reduction in healthcare administration. The healthcare registration app replaces manual day-to-day patient administration with a voice-messaging system where nurses can register memos through a standardised voice-recording format. While walking to the next patient, nurses can listen to messages colleagues left the previous day with an auto-play function.
For more important medical information, like patient anamnesis, a patient form was designed that reduces the amount of required user actions. Time reduction was accomplished by standardising answers into predefined buttons, placing buttons at the bottom of the screen and closer to the thumbs, automatically triggering the keyboard on text fields and automating scrolling after each answer given.
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